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| 2006 |
| Cross Media: Dallas' Fastest-Growing Printer |
| Turnkey Solutions and Affordable Prices Drive 40 Percent Growth in 2005 |
DALLAS, TX − July 2006−Cross Media, a leading marketing
implementation company based in Dallas, has become the area´s fastest-
growing printer, notching up 40 percent growth in 2005.
According to the Dallas Business Journal, Cross Media is the 16th largest
Metroplex commercial printer, as ranked by 2005 local revenue from
printing. In terms of total revenue, Cross Media is actually the 15th largest
printer in Dallas/Fort Worth (D/FW).
With 40 percent growth in its 2005 revenue, Cross Media dwarfed the
competition´s average 7 percent growth. The top three printers in the area
grew by less than 3 percent in 2005, according to the Dallas Business
Journal. Cross Media, which has 85 employees, generated $14 million in
revenue in 2005, $11.5 million of which was generated from printing in the
D/FW area.
The company´s phenomenal growth is a testament to the assertion that
technology and innovation have effectively leveled the playing field in
business. By providing turnkey solutions at affordable prices, Cross Media
allows small and mid-sized businesses to market as aggressively and
creatively as Fortune 500 companies.
In business since 1983, Cross Media supports a client roster that includes
such well-known names as Hewlett Packard, Blockbuster, American
Cancer Society and Texas Instruments− as well as an even longer list of
small and mid-sized companies. The company recently won new contracts
to provide marketing services to several prestigious clients, including Perot
Systems, Ryland Homes, Author Greg Petsch, and Picante Productions.
Cross Media is leading the way in a new hybrid industry where printing,
creative, and marketing services have merged and ROI is key.
The company´s phenomenal growth can be traced to a vision laid out by
Cross Media President Jeff Bradford and CEO Mike Tobias: by leveraging
technology, small and mid-sized companies could receive measurable
marketing ROI and take on much larger competitors.
In January 2005, after spending 18 months building a technology
infrastructure, Cross Media began offering marketing implementation
services, including automated marketing campaigns, collateral
management, relevant direct marketing, graphic design, lead tracking and
promotional products. Their gamble proved to be just what the market
needed.
About Cross Media:
Cross Media is a marketing implementation company
founded in 1993 and based in Dallas, Texas. The company´s 85 employees
support a client roster that includes well-known names like Hewlett
Packard, Ryland Homes, Perot Systems, Blockbuster, American Cancer
Society and Texas Instruments − as well as an even longer list of small and
mid-sized companies. Cross Media offers a wide array of marketing
services including automated marketing campaigns, collateral
management, relevant direct marketing, graphic design, lead tracking and
promotional products. The company is best known for leveraging
technology to help small and mid-sized companies market like the Fortune
500. For more information, visit http://www.crossmediamgmt.com/ or call
214.267.1711.
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