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| February 2007 |
| Cross Media Reaches 2006 Milestones |
| Notable client wins, new technology and expansion of services highlight the year |
DALLAS, TX – February 21 , 2007 – Cross Media, a leading marketing
implementation company based in Dallas, Texas, reached several key
milestones in 2006 including: the addition of prestigious companies to its
client roster such as Perot Systems, Ryland Homes, Hewlett Packard and
AT&T and investments in the latest technology to better serve its local,
regional and national client base.
In 2006, Cross Media continued to establish itself as a key marketing
resource, helping well-known companies improve their ROI on marketing
initiatives. For example: |
- Hewlett Packard & AT&T retained Cross Media to develop a program called
Club HP, which gives salespeople a personalized monthly newsletter with
product information. It also helps drive channel sales with approximately
1,800 AT&T sale reps that are bundling HP products with AT&T services.
The newsletter provides on-going product and service training. It also
provides personalized sales tracking and sales incentive information.
- Ryland Homes of Texas contracted Cross Media to manage its collateral
materials and other marketing services. With 42 communities across the
Dallas/Fort Worth Metroplex, Ryland Homes wanted to consolidate and
automate its print collateral ordering and inventory system in order to move
its inventory more quickly, increase referrals, and improve customer
satisfaction.
- Perot Systems retained Cross Media to manage an Audience Acquisition
Campaign for an Executive Summit. Cross Media´s turnkey solution
included a custom-designed invitation, Web-based event registration, and
promotional products to support the event.
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In 2006, Cross Media also demonstrated its commitment to improve
efficiency, productivity and profitability, by expanding its digital and
conventional offset printing services. It made a significant investment in
KODAK workflow, computer to plate (CTP) and digital printing solutions,
which will help the company execute print, promotion and marketing
initiatives for an expanding client list of national, regional and local clients.
About Cross Media:
Cross Media is a marketing implementation company founded in 1993 and
based in Dallas, Texas. The company´s 85 employees support a client
roster that includes well-known names like Hewlett Packard, Ryland
Homes, Perot Systems, Blockbuster, American Cancer Society and Texas
Instruments − as well as an even longer list of small and mid-sized
companies. Cross Media offers a wide array of marketing services including
automated marketing campaigns, collateral management, relevant direct
marketing, graphic design, lead tracking and promotional products. The
company is best known for leveraging technology to help small and mid-
sized companies market like the Fortune 500. For more information, visit
http://www.crossmediamgmt.com/ or call 214.367.3600. |
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